Arvind SreenivasSports MBA Student, Deakin University, Australia A degree in sports management can be seen as a pathway to enter the industry. But why would anyone risk pursuing a relatively new course? My decision to study sports management was rooted in the realisation that the industry is growing at a,Arvind SreenivasSports MBA Student, Deakin University, AustraliaA degree in sports management can be seen as a pathway to enter the industry. But why would anyone risk pursuing a relatively new course? My decision to study sports management was rooted in the realisation that the industry is growing at a rapid rate. We explore why a career in sports management is in great demand.1) Increase in number of sports leagues: The number of sports leagues that have come up since 2012 is an indication of the growing demand for sports in India. With each league comes its set of revenue streams and employment opportunities.2) Increased market size and fan engagement: Today, the business of sports is not limited to athletes, it has expanded to include the fans, who consume sports on a daily basis. “Fan engagement” is the new buzzword and there is a need to come up with innovative ways to attract and retain fans.3) Analytics and sports consulting are gaining popularity: Analytics is an important field in the sports industry. With increase in competition, teams are employing data analysts to help coaches with performance strategy and sports bodies are outsourcing business intelligence operations to sports analytics firms.4) Thriving active recreation business: There is a huge market for active recreation with people becoming increasingly health conscious. Gym membership sales are soaring; marathons, triathlons and decathlons are being organised everywhere around us; and sports apparel brands are constantly coming up with new products.5) Need for more facilities and events: There is a rising need for sports facilities in the country. Infrastructure is a key challenge. Sustainable structures with state-of-the art facilities are being built and the onus of managing these facilities will be on future sports managers.advertisement6) Increase in knowledge about different sports: Studying sports management primarily expands your knowledge about organisation and governance of various sports. It is key to understand systems and structures in place to monitor promotion and progress of different sports.7) Growth of the Indian market: People have started to embrace sports and active recreation as a lifestyle. Establishing and managing a strong sports ecosystem is the way forward and a degree in sports management will help achieve that.8) Global opportunities: The demand for sports managers is growing globally. For example, Qatar is set to host the FIFA World Cup in 2022 and it’s successful implementation will not be possible without the expertise of qualified managers.9) More universities are offering this course: There are a number of universities that offer a globally reputed sports management programme, like Deakin University, Australia, AISTS, Switzerland, Loughborough University, UK, and Ohio University, US.10) Career options: As a sports manager, you have multiple options; you can work in sales and marketing, sponsorships, analytics, management, business development, consulting, social media, and PR.
The business of sports