first_img 21SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr For $2 billion/220,000-member Langley Federal Credit Union, Newport News, Va., which serves NASA and Air Force personnel as well as many large SEGs, overseas travel is the norm and many members were already familiar with chip cards.AVP/Support Services Ann Johnson used EMV technology as the catalyst to rebrand her entire credit card portfolio in May of 2013, first switching from MasterCard to Visa, and then introducing three new card types with the chip technology.“We segmented the cards into a low-rate card, rewards card and cash-back option,” explains Johnson. “All contain the new chip with enhanced security used as a focal point in branding.” The CU first introduced the cards on a limited basis – for those who wanted the EMV technology and new card offerings. Thirteen months later, it converted all cards to the new technology.Langley FCU made the move to EMV early because of the number of military members who either live or travel overseas. “We started by placing information about the technology on our website and how living or going abroad would be easier,” says Johnson. “We also encouraged members to apply and switch to the new cards before the mass issue.” With the offering of three cards, members could choose their program based on individual preferences. If they didn’t reapply, balances would transfer to the CU’s new Visa chip card with their original credit line and same card parameters. continue reading »last_img

Revamping your credit union card offerings

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