Revamping your credit union card offerings

first_img 21SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr For $2 billion/220,000-member Langley Federal Credit Union, Newport News, Va., which serves NASA and Air Force personnel as well as many large SEGs, overseas travel is the norm and many members were already familiar with chip cards.AVP/Support Services Ann Johnson used EMV technology as the catalyst to rebrand her entire credit card portfolio in May of 2013, first switching from MasterCard to Visa, and then introducing three new card types with the chip technology.“We segmented the cards into a low-rate card, rewards card and cash-back option,” explains Johnson. “All contain the new chip with enhanced security used as a focal point in branding.” The CU first introduced the cards on a limited basis – for those who wanted the EMV technology and new card offerings. Thirteen months later, it converted all cards to the new technology.Langley FCU made the move to EMV early because of the number of military members who either live or travel overseas. “We started by placing information about the technology on our website and how living or going abroad would be easier,” says Johnson. “We also encouraged members to apply and switch to the new cards before the mass issue.” With the offering of three cards, members could choose their program based on individual preferences. If they didn’t reapply, balances would transfer to the CU’s new Visa chip card with their original credit line and same card parameters. continue reading »last_img read more

This Week’s Favorite Features – Fish, Cows, & Small Businesses In…

first_imgFacebook15Tweet0Pin0 What do fish, cows and small businesses have in common?  Frankly, not a whole lot… and I will be the first to admit that it would have been a better headline if I had been able to generate a third animal that represented a popular article.  The three are linked together by being popular stories on ThurstonTalk over the past week.  Another disclaimer – I skipped over the Halloween related content because I’m quite certain that ThurstonTalk readers have moved on from October 31st and have no need to revisit pumpkins or haunted houses.  Candy, on the other hand, is certainly permissible.Read on…For Love and Money: Many Paths To Success For Small Business Owners in OlympiaNatasha Ashenhurst created a masterful article after interviewing four small business owners: Amy Evans of Bon Lemon, Amanda Beers of Sweet Charley B’s Cupcakery, Dan Jones of ThurstonTalk, and Tom and Celia Husmann of Olympia Local Foods.  Read about the secret of their business success and how their entrepreneurial spirit moves them.Thrifty Thurston Visits Kennedy Creek Salmon TrailKennedy Creek Salmon Trail, on the edge of Thurston and Mason counties, is a true gem in our community (and it’s free).  Just visit one time and you will be a believer in annual trips to the creek.  Open on the weekends through November, Kennedy Creek is a fantastic place for your family to learn about the salmon migration.Who Created The Cows?  The Mystery At Mud Bay Remains After 10 YearsI pass the mammoth cow sculptures along Highway 101 at least twice a day.  This is a light-hearted read by Doris Faltys who was looking to solve the mystery of the cows.  A few Facebook readers have shared their own theories.  What do you think?ThurstonTalk aims to be your source for positive information and events happening in Olympia.  If you have a suggestion for a story, send us a note at [email protected]  For more events and to learn what’s happening in Olympia and the surrounding area, click here.last_img read more