Staples and global pop music superstar Katy Perry continue to “Make Roar Happen” in Atlanta, GA today by announcing 88 local classroom projects have been funded as part of Staples’ $1 million donation to DonorsChoose.org.Staples fully funded the balance of every project that was on DonorsChoose.org in the Atlanta, GA community today. This $128,158 donation helped 77 teachers fulfill classroom needs and helped 8,779 students in the Atlanta public school district. For example, Matthew Hall at Bunche Middle School will receive flutes, clarinets, a flugelhorn, a saxophone, and a digital piano for his school’s music program; and Pauline Weisz at Ronald E. McNair Senior High School had digital cameras, photo editing software, printers, and tripods funded for her art classes.“I’m glad to partner with Staples on my Prismatic World Tour to raise awareness and funds for DonorsChoose.org, and to remind my fans that a small gesture can have a huge impact on the very basic materials classrooms need for teachers to help students reach their full potential,” said Katy Perry.Staples and Katy Perry teamed up to “Make Roar Happen” and support teachers. Through the “Make Roar Happen” program, Katy Perry will help Staples raise awareness of how to help teachers with a $1 donation either in store or on Staples.com. As part of the program, Staples, the presenting sponsor of the North American leg of the Katy Perry Prismatic World Tour, donated $1 million to DonorsChoose.org, a charity which has helped fund more than 450,000 classroom projects for teachers and impacted more than 11 million students. $128,158 of that donation went to Atlanta classrooms today.Find out more here.
Kolkata: Metro Rail services were suspended for around half-an-hour between Dum Dum and Kavi Subhash stations on Tuesday evening, following a problem on the tracks, a senior official said. Kabi Subhash-bound trains were stopped for 25 minutes after a spark was noticed on the tracks near the Rabindra Sadan Station around 6.50 pm, Kolkata Metro’s chief public relations officer Indrani Banerjee said. “A thorough inspection of the tracks was conducted and normal services towards Kavi Subhash resumed around 7.05 pm,” she said. On December 27, a fire broke out on board a metro train here during rush hours, causing a stampede-like situation and leaving at least 16 passengers injured.
Register Now » February 14, 2019 Free Webinar | Sept. 9: The Entrepreneur’s Playbook for Going Global Growing a business sometimes requires thinking outside the box. Do you want your website to be found by more people on the web? If the answer is yes (and I’m pretty sure it is for most website owners), link-building is definitely a skill you’ll want to master this year. In fact, according to a 2015 survey conducted by Moz that voiced the opinions of some of the smartest search marketers out there, links play the biggest role of all search-engine ranking factors.But first, what is link-building?Related: What Google Doesn’t Want You to Hear About Link-Building for SEOSpecifically, it’s the process of adding hyperlinks you’ve acquired from other websites to your own website. These links are like streets that allow users to navigate between pages on the internet. The goal, of course, is to have as many “streets” (links) on the web as possible so that you can lead people straight to your website. Link-building not only helps more users discover your site on the web, but helps Google determine how a page on your site should rank in its search results.So, that’s what it is. But when it comes to the how of link-building, the steps ahead may be difficult. But you can master link-building in 2019. So if this process is still a mystery to you, read on:Get links on other high-quality sites.The first strategy to mastering link-building is to get your links onto other high-quality websites. One way to do that is to develop a guest-posting strategy. Posting your guest content elsewhere will ensure that it gets seen by a ton of readers and that your links get clicked.To come up with a winning guest-posting strategy, do some research; find out which publications you want to post on. Don’t pick a site purely for its reader numbers; choose publications that your target audience is likely to read. If you’re targeting accountants, for instance, don’t guest-post on a celebrity gossip website — your audience won’t be there.After you’ve made a list of popular, relevant publications, create engaging content to match the website you’re pitching to. As long as you craft awesome content that will impress the publication along with its readers, you’ll start building up your links.Other ways to get links on external websites include:Get links on local news sites, or even national news sites. Sign up for HARO (Help a Reporter Out) to be notified when a journalist needs a source in your industry. You can get valuable media coverage and a link in return.Get reviews and mentions from popular bloggers. Offer your product or service for free to a popular blogger in exchange for a review and link on his or her blog.Participate in forums like Quora where you can leave a link to your website.Create highly shareable posts.Another way to get links on other websites is to create highly shareable posts on your own blog. Sure, a well-written, helpful article will get shares, but what will really step up your link-building is an infographic. Infographics are highly shareable and perfect for getting links for your website on other publications.For instance, check out this popular infographic of the daily routines of famous creative people. It has 656 current links to it from other sites.Image credit: Infographic Design TeamYou can easily create a stunning infographic using a free tool like Canva. If you can create a visually appealing infographic that shares some interesting and important information, tons of other websites will share it on their own posts with a link back to you.Related: Link-Building 101: Wanna Take the Course?Use internal link-building.You don’t have to rely on other websites to build links; you can improve your link-building right from your own site, too. Internal link-building is something you have complete control over, which makes it a great strategy to use in order to master link-building. An internal link connects your web page or post to another page or post on your website. It helps users navigate your website, as well as boost your SEO.Within your blog content, you need to be adding internal links that connect to your other content. For example, this blog post from our site links to another one of our blog posts on the same site.Image Source: (Screenshot) Optinmonster.com Importantly, you want to add links in a natural way that will be useful and help guide your readers. Make sure your anchor text (the clickable text in a hyperlink) is relevant to the post you’re linking to, use a follow link and include a keyword for even better results. Remember, don’t overdo it by adding too many links to one small paragraph; that can make your content unreadable and irritate users. Related: 6 Advanced Techniques for Link-Building as a Future SEO StrategyOver to you.Building links can take time, but it doesn’t have to be hard. With these tips and just a little bit of dedication and patience, your link-building skills can skyrocket this year. As long as you’re consistent with this task, you’ll be able to watch your website rise to the top of search engine results and receive an influx of traffic. Opinions expressed by Entrepreneur contributors are their own. 5 min read