Auckland wants You Aussie travellers

first_imgSource = e-Travel Blackboard: N.J Aiming to keep Auckland in the forefront of Aussie football fans’ minds, Tourism New Zealand has launched a NZ$1.2 million dollar 100% Pure You marketing campaign promoting the city to Australian travellers.Teaming up with Auckland Tourism, Event and Economic Development (ATEED), the six week promotion was designed to drive more Aussie visitors into the city and its surrounding regions.Coming off the back of the Rugby World Cup, the marketing campaign will include a TV commercial similar to that released by the Group in April and May this year as well as cinema advertising and online promotion.ATEED manager tourism Jason Hill said it was perfect time to launch the campaign.“The great profile generated through Rugby World Cup provides a perfect platform for us to boost awareness of the range of Auckland experiences and prompt bookings for the peak summer season,” he explained. As well as online and cinema ads, the two Group’s have also unveiled special deals for Aussie travellers to convert awareness into actual bookings.According to figures for the year ending September this year, New Zealand welcomed up to 1.1 million trans-Tasman visitors with up to 58.9 percent of them arriving into Auckland.last_img read more